ShopNBC’s Mobile E-commerce Platform Named “Best-in-Class by Acuity Group

ShopNBC’s “Anywhere Strategy” won an endorsement from Acuity Group, which assists companies with their multi-channel commerce and digital marketing efforts.  The service provider named ShopNBC’s mobile ecommerce platform for overall “Best-in-Class” in its mobile efforts as well as “Best-in-Class” for the mass merchant industry, crediting the platform’s consistency with the retailers web presence, among other factors.  Commenting on the award, Carol Steinberg, Senior Vice President of E-commerce, Marketing and Business Development at ShopNBC, said, “We are appreciative of the recognition from Acquity. We believe it’s important to provide our customers access to our product offerings in ways that are most convenient to them. Because today’s customer is also seeking faster and easier ways to shop, our mobile site provides them with another interactive alternative. To date, our mobile initiatives have resonated strongly with them with strong customer behavior in orders per day, conversion rates, and average order values. Through the addition of mobile, we have been able to expand our ShopNBC Anywhere strategy, which empowers our customers shop and interact through our TV, online, social and mobile platforms.” ShopNBC Press Release Jun. 10, 2010