JTV Launches “Build-Your-Own-Diamond-Jewelry” Website

JTV’s DiamondDesignGallery.com enables consumers can build their own classic, diamond jewelry on the web.  Interactive tools let shoppers design diamond jewelry based on criteria like carat weight, clarity, color, cut, shape, metal type, and price range, and then view design images before the final purchase.  In an announcement about the new e-commerce offering, Craig Shields, Vice President of E-Commerce for JTV.com and DiamondDesignGallery.com, said, “The site offers more than 60,000 certified diamonds that have been independently certified by accredited institutions, and hundreds of styles to choose from.  There isn’t a retail store in the country that can touch our vast selection.”  JTV/DiamonDesignGallery Press Release June 3, 2010