QVC UK to Showcase New Designers During London Jewellery Week

QVC head of jewellery buying Vannessa Bartsch explains the lengths to which her company will go in order to bring new jewelery designs and talent to 23 million homes in the UK.  In addition to scouring for new up-and-comers at all the trade shows, the retailer has established paid-on-commission terms to make scaling up production easier for less established designers.  This month, QVC will host three hours of programming during London Jewellery Week dedicated to London-based designers. On June 11, the network will welcome Sho Fine Jewellery, Leblas, Tomasz Donocik and Kimberley Selwood during prime time slots between 7pm and 10pm.  About the potential perils creative types might face by working too closely with an enterprise like QVC, Bartsch says, “We want our designers to have their own handwriting … We have a lot of jewellery on QVC and if it all looked the same our customers wouldn’t want to buy from us.”  Professional Jeweller Jun. 1, 2010