HSN’s new site will be available on all internet-enabled mobile devices and is touted as a key element of the retailer’s “comprehensive, multi-channel strategy designed to provide consumers with a compelling shopping experience whenever and wherever they desire.” The new site is expected to feature much of the functionality currently available on HSN’s applications for the iPhone and Android devices — but without the download — and to narrow the gap between the shopping experiences on mobile devices versus PCs and Macs. HSN Press Release Jun. 30, 2010
HSN to Launch New Mobile Shopping Site Featuring WAP Technology on Thursday
Consumer Confidence Plummets in June
The NYC-based Conference Board research group reported that its U.S. Consumer Confidence Index dropped to 52.9 in June from 62.7 in May, reversing three months of gains. It was the lowest level since March, when the index stood at 52.3. Lynn Franco, director of the Conference Board Consumer Research Center, explained the drop in this statement. “Increasing uncertainty and apprehension about the future state of the economy and labor market, no doubt a result of the recent slowdown in job growth, are the primary reasons for the sharp reversal in confidence.” Bloomberg Businessweek reports that people are feeling even worse in Great Britain, where consumer confidence has reached a six-month low. CNNMoney.com Conference Board Press Release Jun. 29, 2010
Bosom Buddy Winkee to Return to QVC, July 9th
The Winkee is a triangular mock camisole that preserves a measure of modesty by discretely covering the cleavage of even the most plunging neckline without ruining the drape or line of the garment. It was conceived by Patricia Calamari of Boca Raton, Fla., who didn’t want to wear an entire extra layer of clothing when all she was after was a little covering up. It is also intended for women who want to present a more buttoned-up look for daytime, business hours, but turn on a dime and present a sexier, more glamorous look for evening. Well, “The Ultimate Solution For Plunging Necklines” must have sold well during its first visit at QVC; it returns July 9th at noon ET. Sun Sentinel (Ft. Lauderdale, FL)
Greyson International’s Trilexon® Products to Return to ShopNBC Tomorrow
Greyson International, Inc., has announced that its Trilexon® products will return to ShopNBC’s airwaves on Thursday, July 1 during the 7 a.m. and 6 p.m. ET “ShopBeauty Shows” in a new ‘Power Pack’ configuration. The company maintains that its new Trilexon® delivery method, the Trilexon® system, “improves the effectiveness of virtually every topical application in today’s cosmetic market and every over-the-counter topical drug application…” by maintaining the necessary Ph levels topical applications must have for the active ingredients to work. Greyson International, Inc. Jun. 29, 2010
HSN will carry its “HSN Today” program over to the weekend and run it seven days a week, beginning this weekend, according to a story broken by the Homeshoppingista with a tip from an alert viewer. The weekend hosts will be Alyce Caron and Guy Yovan. Jun. 30, 2010
New Illuminated Closet Organizer Debuting on QVC This Morning
Kansas-based Marche Design has created a hanging closet organizer that uses LED lighting, powered by four AA batteries, to illuminate closets for improved visibility. And QVC believes it’s just the kind of “get-organized” product that will entice viewers and engage a variety of audiences. “Equipped with a hook and loop fastener strap, the organizer attaches to any standard clothing rod and has six storage shelves that provide up to 10 lbs of support for each shelf.” The product is scheduled to premiere during the 9 a.m. ET hour this morning. I may get one so as to have to wait a few days before cleaning up the bedroom. Marche Design Press Release Jun. 29, 2010
QVC and ShopNBC Among Companies in the Catalog Retail Industry With the Lowest Beta
Chinese Online Retailer and Media Company Form Digital TV Shopping Joint Venture
Taobao, a subsidiary of Alibaba Group, and Wasu Media Internet Limited, a subsidiary of Wasu Digital Television Media Group, have formed a joint venture to launch an interactive, digital television shopping network and website to target Chinese consumers. Taohua.com will be China’s first comprehensive digital products platform offering single-stop sharing and purchase of products. “For the first time in China, consumers will be able to shop from home on the Wasu Television Taobao Mall via interactive digital television shopping technology, which allows selection of goods and services using their TV.” Initial product categories will include: household goods, consumer electronics and apparel. The owners have capitalized the joint venture with RMB 100 million (approximately USD $14.7 million). Alibaba Group Press Release Jun. 29, 2010
Karen Rorrer Eggleston, whose painted goose eggs were sold on QVC last winter, recently gave a presentation at the Collinsville, Virginia, Library, in which she advised crafters in the audience on how to earn income from their artwork. “She gave a few examples of enterprising women who have created popular products. One woman markets charms that hang from cell phones, “and they are selling like crazy,” Eggleston said. Another invented decorations to stick in the ventilation holes of Croc slip-on shoes.” QVC selected her art as one of the top 20 most unique products in Virginia and purchased 250 of her goose eggs to sell on the network. Martinsville (VA) Bulletin Jun. 29, 2010

