The network yesterday announced plans to debut 40 new beauty products — its biggest batch ever — during Beauty Discovery Week, which launches this evening with the show series, “Beauty Confidential.” Beauty Discovery Week item debuts will include: AquaSun Sunless Tanning System — everything you need for an at home, salon-grade spray tan (C78190), Gone in Sixty Seconds Duo — an anti-aging skincare product which reduces the appearance of wrinkles within 60 seconds (C78220), Terralina 3-Step Skincare System — an all-natural kit containing cleanser, toner and moisturizer (C78170), BoomStick Duo — two multi-purpose, all-in-one beauty products that give a dewy glow or a pop of color, from model Cindy Joseph (C75440), and Model Results Ageless Hand Perfecter — an anti-aging product for your hands, from hand-model, Lisa Bass (C75101). ShopNBC Press Release Apr. 22, 2010
For Marketers, Earth Day is More About the Greenback Than Being Green
Anti-business sentiments ran high at the first Earth Day, 40 years ago, but some observers claim that nowadays it is the business community that leads the way in environmental innovation. Then, there is the simple marketing hook to hang one’s hat on. Of the three, big shopping networks, only QVC is making an obvious Earth Day pitch on its website. It comes in the form of a groovy, “Live. Love. Save.” Earth Day theme. Among the killjoys, who are displeased by the commercialization of Earth Day, is Denis Hayes. He was national coordinator of the original vent in 1970 and recently said, “This ridiculous perverted marketing has cheapened the concept of what is really green … It is tragic.” The New York Times Apr. 21, 2010
Marketers from such divergent categories as consumer packaged goods and cable TV networks are turning to cash contests to capture people’s attention, in a trend that seemed to begin in late 2007 at the start of the recession. Product giveaways are great, but brank marketers increasingly agree, cash is king! The New York Times Apr, 22, 2010
Here is a “Jump-on-the-green-bandwagon” product that the shopping networks seem to be passing over — wristwaches constructed from at least 86 percent sustainable materials, such as corn resin cases and casebacks, certified organic cotton straps, natural bamboo dials and mineral crystals. Sprout Watches are manufactured by the E. Gluck Corporation and — according to their website — are currently available at Kmart, Kohl’s, Sears and Amazon.com. The watches are priced at about $30.00. Triplepundit.com Apr. 21, 2010
NRF Projects $14.6 Billion in U.S. Mother’s Day Sales This Year
The National Retail Federation’s 2010 Mother’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found the average person will shell out $126.90 on Mother’s Day gifts, compared to $123.89 last year. Men will dig a little deeper — spending an average of $155, versus $100 for women. JCK Online Apr. 21, 2010
Dennis Askew gives his favorable assessment of ValueVision Media’s stock at SmallCap Network here. Apr. 20, 2010
HSN and ShopNBC Representatives to Be Among Judges at HomeWorld Business Magazine’s Third Annual Innovations Awards
The awards honor excellence and innovation in such categories as cleaning supplies, storage organization, small appliances/Fans/Heaters, home/health & safety, impulse items; housewares & kitchen gadgets. They are bestowed during a ceremony at the National Hardware Show®, which will be held May 4-6 at the Las Vegas Convention Center. National Hardware Show Press Release Apr. 19, 2010
Former ShopNBC director of business intelligence Denise Gillson is now director of operations for the information services consulting company Compudyne. She works out of Compudyne’s Hibbing, Minn., office. Duluth (MN) News Tribune Apr. 19, 2010
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