New Cake-Cutting Device to Premiere on HSN

Once again, HSN has found the sweet spot where crafters, bakers and gadget-lovers meet.   Provo Craft will launch its new electronic cutter — specifically designed for decorating cakes, cupcakes, cookies and confections — on the network this month.  Cricut Cake will be available for sale on hsn.com beginning April 12, with an official launch on HSN on April 14, 2010 at 12:01 AM (ET).  Describing the new product, Nancy Caplan, svp of merchandising, employs the alliteration “decorative device,” and referring to its audience, “culinary crafters.”  I like those, but let’s add “confectionary crafters,” too.  HSN Press Release Apr. 5, 2010