ShopNBC Touts Success of Black Friday/Cyber Monday Promotions
In a press release, the retailer reported that on Cyber Monday its website achieved its highest traffic day year-to-date, with 114,600 unique visitors to the site (14% higher than the prior year’s total). Website sales for the day were up 18% vs. last year, and accounted for 48% of company sales for the day overall.
The release also touts success on Black Friday, which along with Cyber Monday, bookended four days of Holiday shopping programming. On Black Friday, website sales achieved a 51% increase in conversion over last year’s event, and a 20% increase in retail dollars. At the conclusion of the news release, CEO Keith Stewart cites the website as a “powerful growth vehicle for the company.” ShopNBC Press Release on CNNMoney.com Dec. 2, 2009