Since the DRTV business didn’t benefit from the “Cash for Clunkers,” owing to not selling cars, shouldn’t we be gearing up for a slice of the “Cash for Caulkers” spending that may be in the offing very soon?
Anyone selling washing and drying machines and the like, and then delivering and installing them through third parties? What about Home Depot- or Lowes-themed shows to sell replacement windows and HVAC systems? It may take some doing to get this kind of programming launched, but if the government can re-allocate TARP funds to pay for dish washers, then the TV shopping networks can carve out a piece. It seems to me that one of the most compelling and potentially profitable hours of DRTV programming would pitch home energy efficiency products — and then how to get government stimulus money to pay for them!
The linked article on CNNMoney.com (12/9/09) suggests that the government may pay for 50% of efficiency improvements up to a total cost of $12,000. That’s a windfall for consumers and anyone selling to them. So, who is in Washington DC now, while the legislation is being written, to see that the new stimulus spending gives the DRTV industry a chance? Continue reading »
The new Pilates apparel line, which complements the actress’ Malibu Pilates Program (also sold on HSN), is composed of poly/spandex tanks, hoodies and pants. (Emmy-award-winning actress Susan Lucci models one of the outfits from her new line, in partnership with 
Well, if you’re going to sell out (figuratively), you may as well sell out (literally), too. At any rate, that’s what 
Verizon Fios
