DirecTV Group Inc., the largest U.S. satellite-television provider, reported a 4.6 percent drop in fourth-quarter profit after spending more to attract customers in a slowing economy. That investment paid off in the form of an additional 301,000 U.S. TV subscribers the year-ago period. That seems pretty good, given the times, or as one stock analyst put it, “DirecTV has, at least so far, been as little impacted by the recession as any company in America.” Bloomberg Feb. 10, 2009
News about direct response, network television and affiliated e-commerce
ADS6
ADS7
Follow or Connect…
Sorry, the comment form is closed at this time.