a HoneyShed Honey -- is that what they're called, can we say that? -- modeling something or other...
After a beta-test run of a year, HoneyShed.com is taking a break to re-tool before an official launch, followed by aggressive audience-development plans. A partnership between Publicis Groupe, Droga5 and production firm Smuggler, HoneyShed targets 17- through 27-year-olds with edgy, host-driven, sales presentations designed to sell products likely to appeal to the demo. Although the site never registered an adequate audience for measurement by ComScore and Nielsen Online, management plans an aggressive online advertising campaign to raise awareness. The long-range plan is to offer advertisers performance-based pricing based on sales generated. As part of the re-tooling, HoneyShed will eschew use of the “F-Bomb.” but HoneyShed’s will be maintained through the continued use of attractive, mostly-female, scantily-attired hosts. Adweek Nov. 10, 2008
