QVC’s Annual Shoe-a-Thon is a Week Away — But the Good PR is Here

 DRTV Retailer, Shoes
Oct 092008
 

QVC’s annual breast-cancer fundraiser, sponsored by the Fashion Footwear Association of New York, starts next Wednesday, but the company is already benefitting from the free media exposure.  You know the drill: thousands of pairs of shoes, half the retail price, big designers and more than $28 million donated to breast cancer research over the past 14 years.  Hats off!  Here are a couple of clippings.  Hartford Courant (CT)  Oct. 9, 2008  Macon Telegraph (GA)  Oct. 7, 2008

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