Indian-Korean JV Plans to Launch Shopping Network in India
September 30th, 2008 Posted in DRTV Retailer, International
Star India and CJ Home Shopping Co. of Seoul, Korea, have formed a joint venture company, called Star CJ Network India, and plan to introduce TV home shopping to India early next year. “Currently, the home shopping genre is largely unorganised with only a few players airing ‘paid-programmes’ on existing networks.” Star India is India’s largest cable channel and CJ Home Shopping introduced TV shopping to Korea back in 1995. The new network will be called Star CJ Network India. Business Standard (India) Sept. 28, 2008
