ShopNBC COO Keith Stewart
In an interview conducted before ShopNBC hired Piper Jaffray to consider a possible sale, the DRTV retailer’s ceo, Keith Stewart, said that broadening the product mix and executing the fundamentals in a complex business were critical its success. He also claimed that any fair-minded look at the company’s books would assure business partners that it had the wherewithal to operate for years to come. MultiChannel News Sept. 21, 2008
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