Reba McEntire to Promote QVC’s “FFANY Shoes on Sale” Event

The country music star will appear in print and television public service announcements supporting the 15th annual QVC Presents “FFANY Shoes on Sale” breast cancer fundraising event, which will be broadcast live on QVC Wednesday, October 15, 2008 from 7 PM – 10 PM (ET).  the fashion fete once again brings together one of the largest multimedia retailers in the world, QVC, and the Fashion Footwear Association of New York (FFANY(R)), who together have donated over $28 million to the cause.  Now in its 15th year, three-hour broadcast will feature shoes at half the manufacturer’s suggested retail price — including several pairs from a new fashion footwear line that McEntire has formed in partership Brown Shoeline.  Net proceeds will benefit leading breast cancer research and education institutions.  The event, which is put on by QVC and the Fashion Footwear Association of New York (FFANY), has contributed more than $28 million to Breast cancer-related causes during its decade-and-a-half history.  QVC Press Release on MarketWatch Sept. 16, 2008