QVC Charges Harder After Music Sales

Although the network has sold CDs since its launch in 1986, in recent years, they “weren’t really going after it,” according to director of merchandising Rich Yoegel.  The retailer favors bonus discs with extra songs or live video performances to justify higher pricing — up to $24 with s&h — that enable it to reach the $10,000 a minute or $600,000 an hour sales level prime time slots require.  Last year, QVC crafted “event-type” programming around CDs by the Goo Goo Dolls, Alabama, Barry Manilow and others.  Reuters Sept. 10, 2008)