Zalemark Holding Company Inc., the California-based jewelry design and manufacturing company, plans to launch a new home shopping network September 1st, according to an exclusive story in National Jeweler (Jul. 28, 2010). The network, called LuxTV, will make use of the remaining assets of now-defunct multimedia retailer Gems TV, which Zalemark expects to purchase in the coming days. Those assets include Gems TV’s former headquarters in Reno, Nevada, where the new network will also be based. LuxTV will offer nearly all the Zalemark brands–Demeter, Steven Zale Beverly Hills, B. Smith and Paris Blues (Badgley Mishka and Seventeen jewelry will not be included)–as well as other jewelry lines, at steep discounts both on-air and on the Internet at ShopLuxTV.com.” LuxTV’s initial market will be 40 million households in all 50 states through distribution on the Dish Network, DIRECTV and various cable stations. The company will be run independently of Zalemark as LuxTV Inc., with Matt Chao serving as president. Future plans call for an expansion of the network’s merchandise into branded shoes, handbags and ladies’ accessories, with an emphasis on celebrity-endorsed lines.
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LuxTV,
Zalemark Holding Co.